Trader Joe Knows

RIP – Joe Coulombe, the original creator of Trader Joe’s

I didn’t know anything about Joe Coulombe, until today, as word of his passing at the age of 89, has hit the internet. I have always loved shopping at Trader Joe’s. (unfortunately, where we live now, doesn’t have a Trader Joe’s store very close by, but even my kids have been praying that one opens up, closer to us, soon, because the experience of shopping at Trader Joe’s is always so incredibly unique and fun and uplifting) What I read today, about Joe and his family, made me, in one part, wish that I had known more about him and others like him, while he was still alive, versus all of the stupid gossip which I could recite about current trendy celebrities, royals and reality stars. However, in second part, I also achieved a lasting smile – a big soothing, internal, happy grin, with the realization that there are a lot of good people like Joe Coulombe doing so much to add to the goodness and the happiness of our collective living experience. We rarely to never hear anything about these people, but they are surrounding us, and elevating us, and loving us and loving life, and they don’t need any praise or notoriety for making the world a happier, better place. These people are the majority of us, friends. Joe Coulombe set out to create a grocery store for the overeducated, underpaid among us, much like his in-laws, who were academics. Before Joe died, a local Pasadena, CA newspaper printed this article about Joe Coulombe and his wife of 67 years, Alice:

“Joe and his wife Alice are entirely lovely people, still very much part of the social fabric of Pasadena, great supporters of the musical arts. But quiet about it. Joe came to a Star-News evening seminar teaching readers the ins and outs of Facebook a couple of years ago, and I doubt anyone else there but me even knew who he was — the creator of one of the most imaginative business ideas of the late 20th century. He saw the tremendous demand created for fresh, non-preservative-filled food by Americans who, thanks to the 747, could finally afford to visit Europe. His famous quote about his ideal customer: “An unemployed Ph.D.” “

Joe graduated from Stanford, was raised on an avocado ranch, served in the Air Force, raised three children with his college sweetheart, Alice and enjoyed six grandchildren with her. As the article said, he and his wife are “entirely lovely people.” When I was perusing Twitter, there were hundreds, if not thousands, of people thanking Joe for their favorite Trader Joe’s staple foods. As Debra French Bloom on Twitter stated about Joe: Joe created a “grocery store, a culture, a destination.” As I am writing this, my husband and my daughter are outside, putting up a hammock that she has been wanting. She was home with the flu yesterday and he wants her to feel better, so he bought her the hammock and they are playfully trying it out, giggly at each other’s graceless attempts to enter the cocoon of the hammock. My husband, my daughter and I (in spy mode), are having an “entirely lovely moment” and my heart is swollen with joy. Friends, the world is FULL of entirely lovely people (you are among them), sharing entirely lovely moments, in an entirely lovely space on Earth. Yes, there are problems, there are pains, there are things to fear and to grieve, but mostly, mostly, our collective world is an ENTIRELY LOVELY PLACE, when we really focus on the love that surrounds us and holds us and inspires us and sustains us and connects us. Like Joe, that love doesn’t scream for our attention. It’s “quiet about it.” Perhaps it doesn’t have to scream for attention, because it is contented in being. It is contented in being Love. It is contented in the knowing that Love itself, is what Life is really all about.

RIP – Trader Joe. Thank you for the reminder of all of the wholesomeness and goodness and fun and abundance that life has to offer.