Are you passing on love or are you passing on pain? Heal your pain and pass on love.
The Wise Connector on Twitter today asked his followers to answer this “question”:
Name ONE brand you are loyal to.
It was interesting to read the responses because many answers were international, so I wasn’t familiar with some of the items listed. Many people listed particular car makers, Apple was listed a few times, there were some Coke votes, and also some Pepsi votes and many people listed their favorite toothpastes (albeit, all different brands). I did a quick inventory of my own go-to brand loyalty items and here are a few items that came to the top of my head right away:
Ford trucks, Ponds cold cream, Jif peanut butter, Advil ibuprofen (I believe that the brand is better than the generic is this case), SmartMouth mouthwash, Sensodyne toothpaste (preferably the British version that has Novamin – you can by this in bulk on Amazon), Illy coffee, Viva cloth-like paper towels, Mid’s tomato sauce, Heinz ketchup, Wet-n-Wild black liquid eyeliner, Discover credit cards, Chase bank
I am sure that there are a handful of other items that I am brand loyal to, but these items, which I listed above, are items in which I am extraordinarily particular about the brand. Bonanza-like sales and discounts could not veer me off course from these distinct brands. (and I’m a girl who likes a bargain) This little exercise got me to thinking about why we become loyal to particular brands. Most items that we like best, have a distinction about them, that is hard to duplicate. Sometimes this distinction is so subtle that it is even hard to define. But this distinction becomes our preference, which translates into our loyalty. Interestingly, our loyalty is not always created because we find the product superior. Sometimes we feel an affinity for the company and its principles. One follower of the Wise Connector mentioned that he will always be loyal to Nordstrom department stores because when he was young, and he only had $17 to spend for a dress shirt for an interview, the clerks at Nordstrom, nevertheless, treated him like he was a king. I, myself, feel fondly about Ford, because the Ford trucks which we have purchased throughout the years, in order to carry our large brood all over the place, have always been reliable, comfortable, solid, safe, roomy and relatively inexpensive to repair. In times when our family funds were low, we could always rely on our Ford Expeditions to get us to where we needed to go. We have a lot of beautiful family memories, driving these trucks to sporting events and to vacations and to colleges and to visits to our family and friends. My husband and I now can afford the luxury vehicles which we currently drive, and we certainly enjoy them, but just like now, we will probably always have a random Ford truck sitting in our driveway, reminding us of our roots, and the reliability of a solid American ingenuity that was a huge factor, in raising our family. Along these lines, Heinz ketchup is special to me because I grew up in Pittsburgh, PA. The Heinz pickle factory sign is iconic there. I do believe that Heinz ketchup tastes better than any other ketchup there is, but I am not sure if this is because I was raised with the affinity for the actual product, or because of my fondness of what Heinz means to my hometown. It’s probably a mix of both reasons, but regardless I am totally loyal to Heinz ketchup only.
What products are you loyal to in your life? Why? I wonder if this train of thought can be expanded to all sorts of loyalties. It is interesting to become conscious of our loyalties to the different people, places and things in our lives. Why are we so fiercely loyal to these particulars? Do these people, places and things deserve our loyalty? Are we loyal to ourselves?
Also, there are certain brands which we swear off for the rest our lives, in an opposite sense of loyalty, due to a negative experience with the brand. My husband will never again purchase anything from Best Buy, due to the way that they treated us unfairly, by not honoring a warranty on a computer. This isn’t exactly disloyalty, but more a loyalty to our own self-worth and to our own higher principles.
How special it is to have qualities that make others feel loyal to you. There are so many different people, and places and things in the world. The choices are endless. How truly special it is, to have a loyal following, a loyal lover, a loyal friend, a loyal pet, a loyal God. Loyalty is often earned. How wonderful that you have earned some loyalty in your life! This loyalty to you says that you have something special, that the others just don’t have. This loyalty to you, says that you have some beautiful distinctions that set you apart, and make you amazing and intrinsically different and interesting from the rest. This loyalty to you says that you have made people feel good about being with you. You have made a difference in their lives. This loyalty to you says that those who are loyal to you, want you in their lives for always. You fill something in them, that no one else can. Treasure this loyalty. It’s more rare than we think. It’s precious.
On that note, I have had loyal readers since I started this blog over three years ago. Thank you from the bottom of my heart, for your loyalty. It does not got unnoticed. I appreciate you, and I intend to continue to earn your loyalty with my steadfastness, reliability and authenticity and love.
