“The world needs this right now, we have received thousands of comments from people who say this has come at such a perfect time,” said Klein about the treasure hunt.
Did you read about the founder of Jelly Belly brand jelly beans, giving away one of his Candyman Kitchens, with a golden ticket/Willy Wonka style? How fun! How intriguing and inspiring and heartwarming and charmingly evocative!
Most of us would agree with David Klein, the inventor of Jelly Belly candies, in his statement, “The world needs this right now.” But what is “this” that he is referring to? What is the golden ticket that the world needs right now?
Is it fun? Is it a focus on the light-hearted, happy stuff? Is it excitement? Is it smiling, bright-eyed anticipation? Is it curiosity? Is it wonderment? Is it sweetness? Is it frivolity? Is it sugar-coated happiness? Is it innocence? Is it faith, hope and love?
Whatever “this” is which we all seem to agree that the world needs more of right now, we can try to be a little bit of “this“, today, right now, in our own spaces and our own places. If the world needs more of “this” and we have the ability to give the world more of “this“, why not try? Why not be a golden ticket in our own corners of the world? At the very least, we can be our own little flavorful jelly bellies. (I’ve been working on my jelly belly since quarantine started. It’s coming along nicely.) What flavor are you today? I think that I will be “this” flavor, just for today.